The digital transformation and the emergence of the creation of websites for brands and companies brought with it a new field that allows us to more accurately assess our actions in the online context: web analytics.Web design Birmingham: Advantages offered
Indetection of usability and conversion problems, measurement of results in advertising campaigns and assessment of changes made on the web, web analytics allows us to measure and control a multitude of variables that add value to the company and other fields of digital marketing.
Given the multitude of metrics, such as Google Analytics, etc, that provide the tools of web analytics, it is easy to lose focus and value data that have little or no impact on the performance of our website or online marketing campaigns and actions that we perform.
Web design agency's role as a web analytics agency is to channel this amount of information to offer meaningful data that respond to business objectives. The agency gets this information to interested people so they can make informed decisions.What web analytics services are offered?
Web analytics can be worked from different perspectives: offering a detailed description of the past and current situation of our website, providing valuable recommendations to improve and optimize our website or, even, making predictions of trends in a digital environment.Here are digital consulting services offered in the agency: